Review: Start with Why

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
My rating: 1 of 5 stars

This book is what McDonald's is for dining out. If it is the very first time you eat outside and you happen to go to McDonald's, you can be thrilled by all the colours, menus, and efficiency of operations. However if you happen to visit McDonald's after having been to unique restaurants with special styles, menus, interiors and music it feels... well like a fast-food place.

The idea of the book is powerful (define the purpose first, proceed acting based on that - and never lose the sight of it). But that's about the only powerful idea in the book, however repeated over and over again. In addition, the author does not fail to mention 174 or so times how great company is Apple. No research, no interviews, no studies, no first-hand experience, not so original ideas either.

If anyone is looking for very simple leadership lessons, want some well-branded and well-processed fast-food for the brain, this might be a proper book.