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Friday, May 09, 2008

The best promotion for Estonia

In Almaty me and other AIESECers have organized nice tradition - since about 6-7 months ago we are meeting virtually every Sunday evening at my place and having "Cinema Club". We are watching art-house and just good non-mainstream movies.

Last Sunday, when Jaan was still there, we were watching Estonian movie "Klass" ("Class") from Ilmar Raag. The movie is about school violence. It is dynamic, aggressive and scary movie. Definitely the best Estonian movie I have seen since we got independence back in 1991. Actually, it was one of the best movies I have seen during these past 6-7 months of having "Cinema Club" every Sunday.

None of my Kazakhstani friends left untouched by this movie. It was shocking, it was hard, but it was excellent!

Later on, out of curiosity, I spoke to some other people, read some materials in Internet and discovered that it actually became quite popular among many people in several countries, including Russia, which Estonia does not have good relations with. I've heard and read opinions like "I don't know anything about Estonia except that they removed this monument, but after this movie I got interested in this small country".

"Klass" is not shiny out-of-tourist-magazine-welcome-to-Estonia-movie. It is not meant to be PR for Estonia. But it definitely is. And it has brought more fame for our small country than much of what has been done with intention to do so.

Conclusion: Estonia's biggest asset is talented people like Eri Klas, Neeme Järvi and Ilmar Raag. And we need to continue to create environment, where such people can create and be recognized. I know Ilmar Raag personally from the times when he gave lectures at my alma mater in Tartu. After this movie I started to respect him even more. Thanks to people like him it is a good feeling to represent Estonia abroad.

Thursday, May 01, 2008

Non-controversial beauty of nature in Kazakhstan

I have been for 10 months in Kazakhstan!

It is a controversial country for me - it has many positive as well as negative sides. Its cities are controversial for me - I have not seen any which would pretend to be anyhow charming (although for example Almaty has its positive sides as well).

As all Europeans who come to Kazakhstan say - things made by man here are not that interesting...

Model of Kazakhstan's society is controversial as well - many things are hard to get used to for European.

And behaviour of people and their relations towards each other, towards state and towards environment is controversial as well.

However, one thing cannot be controversial for anyone - Kazakhstan is very beautiful country in terms of its nature. Its vast territory (9th largest country in the world) contains such a great variety of natural beauty!



Luckily, me and my friend Jaan had chance to prove it once again for ourselves - both of us took a vacation (Jaan came here from Estonia, I love you, Air Baltic!) and went for a week to Southern Kazakhstan. We spent 6 wonderful days in Sairam, Lenger, Kaskasu, Aksu-Zhabagly, having visited two National parks.

We had chance to experience network of CBT (community-based tourism) when rural communities of people organize network and facilities t provide tourism services - accommodation, food, excursions, guides. Its value lies in the fact that one has chance to spend time with people living there. One feels more like a guest, rather than a client. It was great opportunity to experience hospitality and traditions of Kazakh and Russian-Kazakh families we stayed with.

Photo album with photos of amazing nature from this trip can be found here:
picasaweb.google.com/deniss.rutsheikov







Wednesday, March 05, 2008

AIESEC in Kazakhstan

To manage my life or to live it?

I am in the period of my life when I don't simply live. I manage.

Of couse, everyone of us manages his/her own life and all parts which constitute it. I have done it eversince I became completely independent from my parents - both regarding decision-making and finances - since about five years ago.

But now I feel that it's far too easy to forget to simply live.

I am the manager of AIESEC country, responsible for one Local Committee and three extension Local Committees - all in four different cities, responsible for the team of four people, responsible for my organisation within international network, responsible for the budget and all financial transactions.

I am the manager of National PR Association of Kazakhstan, responsible for execution of all the work planned for it, responsible for financial transactions and all activities happening there.

I am the manager of part of one business idea with few of my friends. This part of this idea lies solely on me, there is no-one else able to manage it at the moment.

I am the manager of my house - there is no home-owner or some higher institution to say anything to, I have to pay all the bills, clean everything, repair all inconsistencies, communicate with all communal service providers myself.

I am the manager of my food consumption - three times a day, seven days a week I need to prepare something for me to eat, there is no-one to provide me with any food.

I am the manager of my body - being currently sick, I have to take care of myself, while buying and consuming all medicine stuff which I consider as relevant for intake.

I am the manager of my relationships - all people somehow dear to me, expect me to take a role of the manager of the relationships, because I have unconsciously agreed on this role. I need to fulfill these expectations.

But I don't give up. I don't intend to turn my life into practice of management theories, although I need to use their lessons in order to... to manage all of that...

I attended my last big AIESEC conference as a delegate, International Presidents Meeting in Macedonia in the end of February. Interesting observation: there were at least four people who have known me since at least a year ago and who said I looked somehow sad, somehow too calm.

No, I am not sad. It just confirms that I don't show up that much energy and enthusiasm as I used to - I believe I have been known for that in AIESEC for a long time.

My experience in Kazakhstan has changed me. Indeed, I became more pragmatic, less naive, more realistic, more calm.

Nevertheless, although I may not seem that energetic and optimistic anymore, I have not lost my desire to live my life. Not to manage it.

Because everything I do right now - AIESEC, PR Association, business idea development etc - it all makes sence. It all is a part of making my life and surroundings a better place.

All my relationships make sense too. They all are a part of my own universe and I am a part of their universes, because I want to belong there.

My life makes sense. My life is beautiful. And I need to write it here in order not to forget its true meaning.

Saturday, January 05, 2008

Beauty next to me

Beuaty has always played an important role in my life. There just should be beauty around me. And Almaty surely has it around - mountains! And I have beauty next to me...
One thing I realized once again is that I love winter. I mean real winter, with a lot of snow. I prefer it to hot summer.
New Year's eve and Christmas in Almaty were actually cool. I spent them with local aiesecers. We had a lot of fun...
New year was marked with the new job I've got. I am starting to contribute to development of PR market in Kazakhstan in addition to what I am doing in AIESEC. I will need to combine two jobs, but the life will become much more exciting instead! ;)

Friday, December 07, 2007

It is great to spend one year of my life in Kazakhstan because...

Having re-read my few previous postings, I’ve noticed that I sound rather negative in them. To not confuse anyone and myself, I would just say that my experience in Kazakhstan in unique and I would not change it for anything else at this moment of my life.


It is indeed hard, sometimes harder than I thought it would be. But as one writer said – “Our best teacher is the one called Life”. And I completely agree with that. Life has brought indeed quite many lessons into my life during past five months.


How to lead the processes in an organisation in conditions of lacking any kind of resources?


What does it mean to build an ideology of an organisation?


How does it feel when you need to be an example for others in times of emotional exhaustion of yourself?


How to manage relationship of key people of an organisation, who don’t care about each other, are having past conflicts in mind, and you are in the middle of it all?


How to combine dealing with establishment of hundreds of small details, while not losing the focus?


How to be able to find lots of information by yourself in a foreign country without getting upset that things are moving far too slowly?


How to build trust to yourself on behalf of people whose trust you need?


How to see beauty around you in conditions when you can’t accept ugliness of certain constant actions of others?


This is the list of some lessons I have got during recent months. I am grateful for that.

Now I feel like I want to share the things which I like and appreciate about Kazakhstan, because there can be impression from my previous posts that I don’t feel myself very comfortable in this country. Although there are things here which I honestly dislike and I don’t see myself living here in the long run (like in any other country except Estonia, which is still my home and there I plan to be), I find that Kazakhstan has many things making it worth spending one year of my life here.



  • Kazakhstan and its people are quite tolerant towards different nationalities, religions, diverse outlooks. Kazakhstan has around 130 nationalities and they all live in peace. That is one thing local people are proud about. As nationalism and ethical/religious chauvinism is the thing I probably hate the most in this world, I appreciate Kazakhstan in this sense. Unlike almost all post-Soviet countries (including Estonia, Russia, Ukraine, Georgia, Tajikistan, Moldova and others), Kazakhstan has not had any serious internal conflicts on ethical or religious ground. I believe there is quite a lot to learn from Kazakhstan in this sense.

  • Internal tolerance is reflected in peaceful external relations of a state. Kazakhstan has good relations with Russia, China, EU, Turkey, even USA. The country is not building its foreign policy on having explicit or implicit enemies (like many states including Estonia or Russia unfortunately do).
  • If one wants to experience complete freedom and amazing unity with the Nature, he/she must come to Kazakhstan. Its steppes, deserts, mountains, wonderful lakes and rivers all constitute amazing space to be with your thoughts and with yourself. Enormous territory of the country offers many amazing spots to be discovered…
  • There are a lot of well-educated, smart people who care about their country and about its people. One great thing is that some of such people I know are AIESEC members and AIESEC alumni.
  • Although with some local specifics, there are quite favourable conditions for doing business in Kazakhstan. If you have entrepreneurial spirit, your own head and knowing right people, you may be able to make good profits out of many untaken spots.
  • Probably single the most important reason why it is worth to spend one year of my life here is that by now I’ve got few people who became my friends, whom I trust and who I care about.

Tuesday, October 02, 2007

About being arrested in Kazakhstan and about simple leaders

I have not written here anything for a long time. The situation with internet did not improve anyhow - I still don't have it at home / in the office.
About International Congress and holidays in Turkey

In the end of August I went to Turkey for almost three weeks. There was International Congress of AIESEC in Istanbul for a little bit more than two weeks. The internationalism of International Congress - more than 100 nationalities represented - is amazing. Even more amazing is the fact that all of these people are young leaders in their own communities, so a lot of them are quite exceptional individuals. I had several interesting talks. I noticed once again that I am not content with the role of following the process. I like to lead it. It was a little but unusual to spend almost two weeks without explicit role for yourself, but just being one of many.

t was also a little bit unusual to represent Kazakhstan, not Estonia at international conference. I think I managed it well (you can see me on the picture in Kazakh national clothes along with Mari and Kadi from Estonia).
Unloyal to my organisation to say, but the holidays after the conference were perhaps even better experience for me than the conference itself.

I went to Cesme, a resort town next to Izmir, for three days. I spent these days with a good friend of mine - Andim, a Turkish girl I met in Berlin, when we both were interns there. She is extremely intelligent young lady, but also funny, nice and kind person. I wish the world would have more people like her...
Holidays in Cesme was a classical holiday-time - taking sun, going to the beach, swimming in the sea, good food, ice-creams, boat-trips, excursions. It was wonderful. Just doing nothing. Three days was enough, though. It is just not in my nature to spend too much time doing nothing.
After that I went to Izmir, where I was hosted for few days by Riza - former President of AIESEC in Izmir, we were working together in Russian conference this summer. As I predicted, I liked Izmir, this town next to the sea-cost very much. It reminded me a little bit of Split in Croatia and Alexandria in Egypt (though I have a feeling that nothing can ever be as beautiful as Split for me).
That was the second time I visited Turkey. And second time I realized that I like this country. I hope the internal situation in the country will improve and it will become ready to get a membership of EU in some years. Europe needs Turkey and Turkey needs Europe, otherwise Muslim fundamentalism and Turkish nationalism will keep on strengthening there.
About services in Kazakhstan
Service area in Kazakhstan is simply bad. I did not like Egyptian way of servicing either, where people are ready to jump on you just for the sake of servicing you (and getting money for that, of course) -it was just way too annoying. But Kazakhstan has another extreme - Soviet-like attitude "I don't really care whether you will spend your money here or not, you probably don't have choice anyway. And besides - why are you interrupting me from reading the newspaper and eating my peanuts?"
Kusjuures Eestis on ka palju ilminguid sellisest teeninduskultuurist, kuid siin riigis on see kordades hullem. Inimesed lihtsalt ei oska teenindada. Nad ei viitsi teha midagi ekstra, et kliendil oleks hea - alates poe sisekujundusest l6petades viisakusega.
But that's not the fault of servicemen. The clients are often extremely arrogant. I witnessed few times already when people were actually quarrelling in the shops simply because of not caring about each other at all.
That's another side of these societies, which call themselves hospitable: if you are a friend or a relative, you will be given literally everything in order to make your stay as good as possible; but if you happen to be a stranger, why should anyone care about you?
About being arrested in Kazakhstan
The date before I am writing this posting was the day I spent under arrest (exactly 24 hours). That was an interesting experience... It happened, when I went to Northern Kazakhstan in order to visit three cities during two weeks with a purpose to establish AIESEC there.
In the first city, the capital Astana, I succeeded. There were several dozens of people recruited, I held many meetings and presentations. Guys started to work.
From there, I went to another city, Ust-Kamenogorks, by train. No-one told me that this train will cross the territory of Russia of about 40-50 kilometers (the railroad was built during Soviet time, when there was no border inbetween).
In other circumstances it would be enough. But not when you are crossing the national border between Kazakhstan and Russia. So, I was taken off the train by Kazakh border and customs soldiers (somehow, I feel good that it was not Russians, as my experience with Russian border and customs has never been a pleasant one).
I spent 24 hours under arrest, occasionally going out with one officer for having food in local canteen and for visiting toilet outside. I was sleeping just on my clothes on the tables, which I put together - not the most comfortable way of sleeping...
The Kazakh soldiers were actually pleasant people, they had every right to keep me there. They were rather bored in this tiny dirty village, where they worked, so presence of Estonian working in Kazakhstan and traveling around the country was rather amusing for them. We have talked about all kind of topics and finally they released me.
Freedom is like the air we breathe - you can understand a true value of it, only once you are staying without it...
I was kept in the chamber with two guys, who had been taken off the train one day earlier. One of them was a Kyrgyz guy in his 40s, who is actually a citizen of Russia, but went back to Kyrgyzstan, committed some crime there and was put to jail for two years. Another one is a 59-years-old Russian guy, who had worked illegally in Kazakhstan for four years already.
Not the nicest company to spend 24 hours, one may think.
Add to this that in the very train I was taken off from, I was sitting together with six members of one Gipsy family - a dad, a mom and four children, who all shouted, played with all possible things in the train and needed a constant attention.
To be honest, I enjoyed this trip with Gipsy family - they were nice, though poor people, with whom we shared our food.
And I enjoyed staying together with these two older men next to me. There was just such a situation, when all three of us, under different circumstances, got together into one room. It was very uniting.
The men had experienced the things I have never been through myself. As we had plenty of time to stay together with, we talked and talked and talked (to be more precise, two men mainly talked and I was mainly asking)... Kyrgyz guy managed to buy a vodka through one of the soldiers - two men were drinking, I took couple of shots for solidarity as well.
One of them - this second Russian guy - impressed me a lot with his life-story. I created a new term to call people like him - a simple leader.
About a simple leader Sergey
Sergey - that's how the man is called - was born in 1952 in one small village. When he turned 14, he decided to start to live independently from his parents. His father approved the wish of his son, saying that he is free to do everything in his life which won't put his family to be ashamed of him.
Sergey went to bigger town nearby his village and went to study a technical specialty of tractor driver. After he graduated, he decided to travel around, having just sixteen years of live passed. During next years he traveled all around Soviet Union - starting from the most northern areas of Russia, ending with Caucasian mountains of Chechnya, doing all kind of possible jobs.
Then he married for the first time. His wife was cheating him, spending family's money on herself and her lover. Sergey left a house to his former wife and went to the army.
Sergey was a tall, strong man, who got an attention of recruiting officers. He got "a special task", true purpose of which he got to know just few years later...
He was sent to Navy in northern seas of Soviet Union. He served his duty on the atomic submarines, being an underwater engineer - meaning that he repaired submarines under the water. The job was dangerous and atomic submarines were, understandably, a secrete place to work. Sergey was earning much more than the ordinary soldiers.
Once their submarine heard S.O.S. signals from a ship in neutral waters. It was U.S. ship. Sergey and his team rescued the ship from some underground plants, which prohibited ship to move on. Americans invited Sergey and his team to their ship. It was the very end of 1970s, high-time of Cold War.
Sergey saw VHS and porn movie for the first time. He was describing amusement of American soldiers, when they were looking at Soviet man in his late 20s, who saw porn movie for the first time in his life. Then Sergey was teaching Americans to drink Russian vodka. Of course, they did not learn it :) Grateful Americans gave Sergey and his team 1000 USD each.
1000 USD in the end of 1970s in USSR - it was more than a dream. In addition, a good salary Sergey got from his dangerous post in the Navy. After 1,5 years serving in the Navy he got vacations and went home. He flied home through Moscow and went to the special shop, where you could buy stuff only for foreign currency. A stuff, which was not available for an ordinary Soviet citizen. Sergey spent all his Dollars for presents for his parents and other close relatives. Giving these presents out was one of the happiest moments in his life, he said.
In the middle of vacations, once, when Sergey came back home in the evening, he saw his parents wearing black and being sadder than usually. They just got the news that Sergey is being sent to Afghanistan with a special task. That was the task he was recruited and prepared in the submarine for.
He spent four years, fighting a war in Afghanistan, needless war, as Sergey told. Sergey crashed 27 guns of enemy. He got several awards. Once he rescued fifty-two young 18-19-years-old Soviet boys, who were just sent there from their homes. They were sent to very dangerous cave by one officer, who knew that they will most probably get killed. Sergey came there alone, called helicopter and crashed the enemy. He got injured and did not hear anything for one month. After he came back from hospital, the first thing he did, was going to this officer, who sent young boys to the cave, and throwing the full glass of water against the officer. Sergey missed, he said.
The consequences of that could be severe - the officer had higher rank than Sergey. Sergey was rescued by a Colonel, who knew about his bravery. Sergey said about the whole story and the officer was dismissed.
Sergey described how he and his men distributed food among the locals and how he let go several captured Afghanis, whose only fault was that Talibani men came to their village and gave them two choices: whether they will join their army or Talibani will kill all their families, rape their mothers, wives and daughters and burn down their houses.
Then Sergey suddenly cursed (the only time I heard him cursing) on Soviet officials and the war and started to count, how many friends did he lose in Afghanistan. 1,2,3,4,5,6,7,8,9,10,11,12,13... I saw the tears on his face... Sergey, Kyrgyz man and me took a shot of vodka each in complete silence. We did not talk for some mintes at all. Something magical was in this moments of silence...
After Sergey came back from the army, he got married with Tatyana, who accompanied the man for whole his life eversince. He got to know Taytana through a friend and said that the very moment he saw her was the "moment of truth" for him - he knew he was going to marry her.
Sergey did a lot of different jobs. His favourite one was driving a tractor in fields. He said that unlike many other men, he treated his tractor as a part of his own. Sergey won several prizes as the best tractor-driver in the area. His secret was, he said, that he spoke with his machine, he knew every part of it and every mood of it.
Four years ago, Sergey went to Almaty, because of better salaries there. By that time he had three children already. Sergey and Tatyana are workers in Almaty - they renovate apartments. Sergey tells he can do basically everything - from electricity till walls in the toilets. He said he has to refuse from many jobs - so big is the demand for his services. He showed me all kind of tools he had with him - he was going to Russia to repair the apartment of his elder daughter.
Sergey said that all the money he is earning (and he is earning quite a lot, he said), he sends back to Russia for his three children and six grandchildren. He said he has enough money for a travel, for necessary clothes and for food. The rest is going to his family.
When I asked, what is Sergey especially proud about his life, he said that he never lied to anyone.
A simple leader is simply honest.

Wednesday, August 08, 2007

What kind of the world do we perceive?

I was eight days off to Russia, somewhere near Moscow for an AIESEC conference. I was chair at the conference there.
One of the reasons I accepted the invitation to become a chair there in a quite busy period of work in KZ was the fact that my homeland Estonia and Russia have a way too bad relations right now. And I don't want to be one of these millions of people, who get brainwashed by the media and politicians, observe everything what is happening and start to HATE.
What I am going to write here, is hard to accept for many. For one simple reason. They have never spoken to the intelligent people from the OTHER side.
Actually, people in Estonia don't start to hate, the whole programme of socialization of Estonian citizen is constantly telling you: "Russia is bad. Russia is dangerous. Russians are the biggest threat for us. We have been suffering from them so many years. But we are small proud nation. They are bad, bad, bad..."
Young Russians are being programmed in a similiar way: "We have been suffering from everyone so many times throughout the history. But we are proud great nation. We have THE victory. We won the Second World War. We saved the humankind. And now we are surrounded by small ugly states, which wish only bad for us. All of those Latvias, Estonias, Polands, Georgias - they are bad, bad, bad...."
I am not telling that there is no truth in that. But the fact is that it is only part of the truth.
Take the mass media, for example. Russian mass media has long pictured non-friendly states in the fashion, which is useful for them. Estonia is a small ugly neo-Fascist state, which discriminates Russians, is licking the a** of United States and does not respect any values, which are important for Russians. And that's all!
Just try to enter word "Estonia" in the search engine of any Russian news-website. Will you find there anything about Estonian progress in innovation, in economics, improvements in social life? No. I did not find almost any positive news from Estonia. Any.
No wonder that when I came to Russia, I had to brake the stereotypes of many Russians. I had to say that the truth, which is presented to them, is indeed the truth most of the times. But the problem is that it is part of the truth.
Indeed, Estonians don't consider Soviet victory over Nazis in the WWII as a purely positive. Indeed, Soviet army liberated Estonia from Nazis. But do the mass media tell that Soviet army occupied Estonia for the years and years? Do they tell that the whole WWII was a big tragedy for Estonian nation, where some people had to take one side and some other? Do they tell that Communists made as many (or even more) atrocities in Estonia as Nazis did? Do they tell about my family, which suffered from Soviets much more than from Nazis during the WWII?
Indeed, many Estonians fought for Nazis. Indeed, many Estonians fought against Soviet army. But do the mass media tell that during 3,5 years of Nazi occupation, young Estonian men had to join Nazi army, simply because they had eligible age? Do they tell that simple people were just misillusionised and their only wish was to re-establish Estonian Republic?
Indeed, the life of local Russians in independent Estonia is generally harder than it was in Soviet Union. Indeed, local Russians must know Estonian in order to succeed in the society. But do the Russian mass media tell that Estonia is independent state, and it is normal for independent state to call one of the languages a dominant one? Can anyone imagine a citizen of Russia from Udmurtia, Chrekessiya or Bashkiriya, who does not speak Russian at all and is succeeding in Russia?
These were the topics I discussed with Russian AIESEC and non-AIESEC students (there was a conference for all students of Moscow as well). I am proud that thanks to me at least 150 of young Russians from all around the country started to see Estonia and the world around them in a different way. I am proud that Estonia is no longer an enemy for them, but an interesting country to visit, instead. I am proud that I met great intelligent young Russian people, who are not afraid to think with their own head and some of whom I can truly call my soul-mates.

Me with the facilitators' team of the AIESEC conference in Russia


K6igile eestlastele - kui v2ga tahaks ma, et paljud teist saaksid viibida koos minuga seal konverentsil. Ehk muutuks paljude inimeste pilt venelasest kui r2uskavast, l2rmakast ja tylikast olendist. Ehk saakiste r22kida t6siselt intelligentsete, talendikate, oma peaga m6tlevate noortega, kes tunnistavad, et nende maal on probleeme nagu ka k6ikjal mujalgi, kes soovivad, et Venemaa oleks suurriik, aga seda mitte teiste riikide arvel.
I was writing about the half-truth presented by Russian media about Estonia. But the picture about Russia being created by Estonian media is no different! What I am reading from Estonian online newspapers - Russia as authoritarian dangerous state, which is threatening everyone, which has many problems as corruption, alcoholism, does not know about democracy at all and does not care about its own citizen. That's it.

Of course, most of all is truth to some extent. But is that Russia? How about economic development's influence on this country? How about cultural and scientific achievements, which this great nation is constantly bringing to the world?

Anyway, sometimes I just get dissapointed, when I am reading Estonian online newspapers. Recently I talked to one Polish, living in Central Asia. She said she is a big patriot of her Poland and therefore she prefers not to read Polish newspapers, while living abroad. I understand her. The picture I get about Estonia is quite sad one.

Riik, kus inimesed ei m6tlegi millelegi muule, kui ohtudele. Ohud, mis tulenevad Venemaalt ja Vene spioonidelt. Ohud, mis on seotud majandusekrahhiga, mis tuleb homme-ylehomme. Ohud, mis tulenevad kinnisvaramullist. Ohud, mis on seotud Savisaare ja valelike 2rimeestega. Ohud, mis tulenevad inflatsioonist. Ohud, mis tulenevad Eesti kroonist. Ohud, mis tulenevad eurost. Ohud, mis tulenevad k6ikidest teistest, peale meie.

Tekib kysimus - kes on "meie"? Symbioos paljudest ohtudest?

That's the main reason why I, graduate of Media and Communication, decided that I am not going to work in mass media. I don't want to create a world of conflicts. I will be creating a world, how I and millions of other people want to see it. And my conversations and the whole conference in Russia was just one important step in this direction.
By the way, Russian nature - as nature everywhere - is very beautiful. The river next to the venue of the conference was amazing. Especially, during the evenings.