Ultimate Guide to Google Ads by Perry MarshallMy rating: 4 of 5 stars
A solid introduction to the world of Google Ads. I liked the general principle that the book was preaching - how not to give away too much money to Google. At the same time, when relevant, it encourages to use Google's machine learning when picking the bidding strategies for various keywords.
I also liked that some general principles of marketing were well introduced in the context of Google Ads. Be sure you know what is your business' USPs. Follow the 80/20 rules - also in Google Ads, 20% of the keywords bring you 80% of profit. Measure relentlessly - most don't do that, so you can have an edge there.
Some chapters were somewhat superficial, some included a lot of self-promotion by the authors.
Overall, can recommend the book.
No comments:
Post a Comment