Thoughts on Design by Paul RandMy rating: 3 of 5 stars
A book by the 20th century's guru of visual design.
Short, precise and effective.
Beauty and utility shall be integral part of design.
Simplicity in design is good.
Using symbols as design elements is smart.
Visual repetition creates emotional comfort.
Isolated symbols (such as letters, numbers, punctuation marks) can be a good idea.
This short book only scratches the surface of semiotics of visual communication though. And it is only based on (and illustrated by) a very narrow field of design - graphical advertisement and corporate logos.
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