Saturday, June 15, 2013

Review: Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed

Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed
Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed by Mahan Khalsa

My rating: 2 of 5 stars

A book on consultative sales for services. The main messages of the book are good: start with the intent of selling, leave your ego behind, focus on relationships, don't be afraid to go for "No".

However, as most of U.S. books of such kind, it builds up a fancy methodology and attaches a catchy title (I think the title of the book is quite unfortunate) to some essentially simple truths.

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