Saturday, March 30, 2013
Review: Entrepreneurship: Successfully Launching New Ventures
Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer
My rating: 5 of 5 stars
Among three different university textbooks on entrepreneurship that I read this one is definitely the best one. I use it most in my teaching tenure. Clear structure and language, logical build-up of chapters and topics, good illustrating case studies and examples of real companies.
It's pity that it is still very much US-focused, although being an international edition.