Saturday, March 30, 2013

Review: Entrepreneurship: Successfully Launching New Ventures

Entrepreneurship: Successfully Launching New Ventures
Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer

My rating: 5 of 5 stars

Among three different university textbooks on entrepreneurship that I read this one is definitely the best one. I use it most in my teaching tenure. Clear structure and language, logical build-up of chapters and topics, good illustrating case studies and examples of real companies.

It's pity that it is still very much US-focused, although being an international edition.

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