No Filter: The Inside Story of Instagram by Sarah FrierMy rating: 5 of 5 stars
"No Filter" is a great dive into the history of Instagram - from how its co-founders Systrom and Krieger started it to how it has evolved into one of the most ubiquitous social networks in the world and how it has been embraced into the social network empire of Facebook.
The book is very well researched, involves the good deal of drama and is a very smooth read.
I loved how the author presented the major dilemmas that Instagram has been part of. Celebration of beauty around us and useful tips and recommendations, yes. The culture of bending the reality and searching for anything "instragrammable too. Instead of reflecting the reality, the reality has started to reflect what was on Instagram (e.g. "popular" food recipes, travel destinations, body shapes).
It was insightful to read how the management of Instagram - and then also Facebook/Meta - has responded to those challenges (and many others too like trolling, cybercrimes, disinformation campaigns) at various points of time.
It is fascinating to think what will Instagram be like in 10 year from now. Will we even have one then?
